stand out from the crowd

Here at hairyLemon, we believe that great branding drives growth. We are a brand and marketing agency and have been for over 20 years. Our team of strategists and designers can help you stand out from the crowd. We strategise your position in the market and create a unique look and feel for your brand.

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brand strategy

Brand is more than a logo. It’s how people perceive your business - how they feel when they engage with you. A brand strategy will help shape the feel of how you look and how you write. We dig deep to understand what makes you great and what your audiences love. Based on this, we create a unique visual direction, brand story and tone of voice for your brand.

talk to us today
Logo Design Card

logo design

Are you an established operation that wants a refresh? Starting from scratch and bringing a new business to fruition? We can create a logo design that feels like ‘you’ and stands out from your competitors.

Brand Story Card

brand story

How do you talk about yourself? Do you sound serious or funny, emotional or neutral? Your brand communication plays a big role in engaging customers. Our creative team can help define your brand story and tone of voice to complete your look and feel.

Website and Collateral Card

website & collateral

Consistency is key in the branding game. We can brand or re-brand entire estates - from your website through to business cards, document masters and marketing material. We make your brand look special everywhere.

how we partner with you

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Step in timeline
Step in timeline
Step in timeline
Step in timeline
Step in timeline
Step in timeline
Step in timeline

discovery

Before we get into the thick of things, we spend a bit of time with you to understand your business and industry. We will ask you questions on who your customers are, what makes you unique and where you want to go.

Timeline Discovery Image

brand positioning strategy

We want to create brands that are meaningful and that appeal to the people that matter. This is why we usually start the process by defining your brand’s postioning in a strategy. We do some thinking and research to come up with the best approach for your business.

Timeline Brand Image

concepts & production

Here is where we get to the most exciting part: defining your brand’s look! Our designers create different variations of the logo, colours and other assets to find out what feels right. For the winning concept, we go on to create your brand guidelines.

Timeline Concepts Image

roll-out and ongoing support

The thinking part is done and your brand is ready to be rolled out. We help strategise the launch process, design collateral and digital assets and even organise printing for you. We are your brand partners for every step of the way.

Timeline Support Image

how we partner with you

discovery

Timeline Discovery Image

Before we get into the thick of things, we spend a bit of time with you to understand your business and industry. We will ask you questions on who your customers are, what makes you unique and where you want to go.

brand positioning strategy

Timeline Brand Image

We want to create brands that are meaningful and that appeal to the people that matter. This is why we usually start the process by defining your brand’s postioning in a strategy. We do some thinking and research to come up with the best approach for your business.

concepts & production

Timeline Concepts Image

Here is where we get to the most exciting part: defining your brand’s look! Our designers create different variations of the logo, colours and other assets to find out what feels right. For the winning concept, we go on to create your brand guidelines.

roll-out and ongoing support

Timeline Support Image

The thinking part is done and your brand is ready to be rolled out. We help strategise the launch process, design collateral and digital assets and even organise printing for you. We are your brand partners for every step of the way.

don’t just take our word for it

We’re proud to partner with some of New Zealand’s leading brands across their digital platforms, marketing, brand design and data.