creating a new look and feel
As a first step in ENI’s brand transformation, we worked with internal teams to get to the core of what ENI is about. Uncovering ENI’s ‘Why’ set the foundation for creating an identity that represents excellence and innovation.
We developed a new logo and emblem that defines the company’s strength and longevity. A fresh colour palette and custom motifs were created to capture the essence of ENI’s collaborative and unified team and business.
We created a brand guideline document with instructions on how to use their new brand assets to achieve consistency, both online and offline.
transforming the tone of voice
With a new brand look, we wanted to make sure ENI’s tone of voice and website content also reflect this new direction. We took content from the previous website and made it more emotive, simple and easy to follow.
ENI combines innovation and community - we wanted this to come through in every word on their website. Written content and photography harmonise perfectly to create something that is uniquely ENI.
The ENI team have played a big part in the fantastic outcome of the project. Our teams integrated seamlessly and will continue to work on developing ENI’s digital estate further.