Rebranding a leading contract manufacturer
ENI Engineering are a contract manufacturer that have over 27 years of industry experience. They are a reliable partner to government institutions, manufacturers and power companies.
ENI began the process of exploring their 'Why' in early 2021 and determined that their brand didn't live up to their commitment to quality and their people.
creating a new look and feel
As a first step in ENI’s brand transformation, we worked with internal teams to get to the core of what ENI is about. Uncovering ENI’s ‘Why’ set the foundation for creating an identity that represents excellence and innovation.
We developed a new logo and emblem that defines the company’s strength and longevity. A fresh colour palette and custom motifs were created to capture the essence of ENI’s collaborative and unified team and business.
We created a brand guideline document with instructions on how to use their new brand assets to achieve consistency, both online and offline.
rolling out the brand
With the new brand, ENI’s entire estate had to transform as well. We rolled out ENI’s new look across print and online assets. We designed an on-brand version of their internal ‘Why’ document, business cards and email signatures.
The re-brand posed the opportunity for ENI to rebuild their website. We created a simple and visual design, reducing content to what matters most to key stakeholders. We achieved this by doing a thorough content audit of the previous website and identifying key messages for ENI’s audiences.
transforming the tone of voice
With a new brand look, we wanted to make sure ENI’s tone of voice and website content also reflect this new direction. We took content from the previous website and made it more emotive, simple and easy to follow.
ENI combines innovation and community - we wanted this to come through in every word on their website. Written content and photography harmonise perfectly to create something that is uniquely ENI.
The ENI team have played a big part in the fantastic outcome of the project. Our teams integrated seamlessly and will continue to work on developing ENI’s digital estate further.
