bringing kim's pantry to life
Once the brand story had been mapped out, we drew on these concepts to create a distinctive visual style.
This included the creation of a hand-drawn illustration style for the icons, which could be used across a range of mediums to support the authentic nature of the Kim's Pantry brand. We also created complementary icon styles for informational use on the online shop as well as in-store.
The end products of the project were a concise, beautifully designed brand book detailing the look and feel of Kim's Pantry and a marketing strategy planning the launch and growth of the online shop.