We have recently partnered with Farmlands
in a UX, design and consultancy role for
the relaunch of their three main digital assets - the Farmlands corporate website, the MyFarmlands portal and the Farmlands online shop.
This involved creating a unified navigation
structure to handle the staggered launch
of their products, designing the key
pages of each site, and developing
a digital design system for consistency
The MyFarmlands portal will be used by Farmlands' many shareholders, which is a vital user group for the business. It was important for us to understand the users' needs and craft a solution that is logical and usable.
We achieved this by providing Farmlands with clear user flows and call-to-actions in our UI designs. All designs followed accessibility requirements to make the experience consumable for audiences of all abilities.
hairyLemon's support enabled Farmlands to create a stronger digital core, strengthen customer relationships, and help build a stronger business model.