optimising the customer journey
Following the visual brand and name change, Barenbrug New Zealand wanted to make sure their digital estate met the needs of their stakeholders.
We conducted a full UX review of their existing website. We utilised customers insights to map out customer journeys and provide advice on the website structure and layout of key landing pages. The main goal was to make information on the website more accessible and easier to find.
strategising digital marketing
Barenbrug communicates with farmers through offline channels, as well as digital marketing channels.
We worked with Barenbrug to create a digital marketing strategy tailored towards their audience groups. This included segmenting of customer personas, insights into their online behaviour, ideas around innovative online content to help spark engagement, and recommendations around the best use of each digital channel.