tying online and offline together
The Casino's internal team worked alongside hairyLemon to create and roll out a modern, sleek website which incorporated an updated brand. We brought all the offerings and venues together in one place in an easy-to-navigate and engaging solution.
We also implemented an integrated ticketing system to accommodate the Casino's live events. Ticket purchases from the website are synced to a mobile app on-site at the Casino that can scan and verify digital tickets on guests' mobile devices. This guarantees a seamless and straightforward process for both event guests and staff at the Casino.
Besides continually developing the website design and technology, we also support the in-house marketing team in running large-scale online campaigns. We have developed landing pages for their annual NZ Poker Champs competition.
Our partnership with the Christchurch Casino also has an advisory component. We are supporting with consultancy on all digital matters, from conversion rate optimisation and SEO through to BI analysis and visualisation.