online experience reinvented

Ara is the largest vocational tertiary-level institute in the South Island of New Zealand.

The growth of the organisation over the last several years resulted in a technology and brand experience that was inconsistent and confusing for students and other key stakeholders.

We provided consultancy around understanding the student experience and how best to translate this to Ara's digital estate.

Man in front of purple/blue faded background, font

understanding the opportunity

We lead a workshop with multiple members of different internal teams to understand Ara’s offline and online technology landscape, audiences, pain points and opportunities.

Our review of Ara’s digital estate needed to take into account all touchpoints students have with the institute. We wanted to take an omnichannel approach connecting the offline and online experience of studying at Ara.

As an outcome of the workshop, we created a strategic overview and recommendations for the digital estate.

Using personas to inform our work, we came up with clear user journeys through the site. These improved understanding of how each key audience would expect to find what they are looking for, as well as helped provide a clear strategy for the content structure.

Ara user profiles
Ara Mobile 2
Ara user journey
Ara user journey

intuitive user interface design

We created a series of wireframes, illustrating key elements of each page, along with annotations explaining the decision-making process. This meant each part of the experience had a purpose.

Following that, we created a series of high-level designs, which brought together the new Ara brand, strategic messaging, and considered design elements to cater to the goals of the key audiences.

Our work informed Ara's consideration and redevelopment of their online presence, leading to a much more sophisticated and compelling user experience.

Ara Image 3
Ara Mobile 3
Three mobile devices showing Ara website pages
Ara Mobile 4