Reporting
Reporting is how you find out whether your marketing is working, and what to do about it if it is not. Done properly it replaces opinion with numbers your whole team can see.
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WHY REPORTING /
Impressions and likes do not pay the bills. We report on the metrics tied to revenue and to the decisions you need to make.
KPIs built around your goals
Leads and revenue, not vanity metrics
Clear targets to measure against
Search, paid, social and email all report differently. We bring them into one place so you can compare like for like.
GA4 and Search Console
Google, Meta and LinkedIn ads
Email and CRM data
Most reporting problems start with broken tracking. We check the setup first, so the numbers you act on are real.
Conversion tracking and goals
Attribution you can follow
Data checked, not assumed
A dashboard on its own does not change anything. Each month we tell you what moved, why, and where the budget should go next.
Monthly readout with your team
What worked and what did not
Clear recommendations for next month
Your data lives in a dozen places. We connect GA4, Search Console, Google Ads, Meta, LinkedIn and your email platform so everything lands in one dashboard instead of six browser tabs.
You get access to that dashboard whenever you want it, plus a monthly readout that turns the numbers into decisions.
Our Work
FAQs
The metrics that tie back to your goals, rather than a dump of every number the platforms produce. Every report covers:
Traffic, leads and revenue by channel
Performance against your targets
What we changed and what it did
What we recommend next
Monthly as standard, with a live dashboard you can check any time in between.
A live dashboard that is always current
A monthly readout with your account team
A quarterly review of strategy and targets
Yes. The dashboard is yours, and so are the accounts feeding it.
Your own login, no waiting on us for numbers
Set up in accounts you own
Yours to keep if we ever part ways
Yes, as long as we can get access to the data. Plenty of clients have us report across everything while we only run part of it.
Read only access is usually enough
We will flag any tracking gaps we find
One view, regardless of who runs what
We believe in measuring what matters. From lead generation and enquiries to ecommerce sales, conversion rates and ROI, we'll build tracking and reporting that gives you confidence in every marketing decision.
Absolutely. We believe your data belongs to you. Your Google Ads, GA4, Search Console, Meta Business Manager and other marketing platforms remain in your name, giving you complete ownership and transparency.
Some channels, like Google Ads, can generate results quickly, while SEO, content marketing and organic growth take longer to build momentum. We focus on balancing quick wins with long-term growth, so you're seeing progress today while building for tomorrow.
This is probably the first question most businesses have. Every business is different, which is why we start with your goals before recommending a mix of SEO, Google Ads, social media, email marketing, content or analytics. No cookie-cutter packages, just the services that will make the biggest impact.
It depends on your goals, competition and the channels you want to invest in. We tailor every strategy to your business and budget, ensuring your marketing investment is focused where it'll deliver the greatest return.
Definitely. Whether you need strategic support, technical expertise or an extra pair of hands, we regularly work alongside in-house marketing teams to fill capability gaps and help deliver better results.
Because we're invested in your success. We don't lock you into platforms you don't own, disappear after launching campaigns or overwhelm you with meaningless reports. We provide strategic advice, transparent reporting, proactive recommendations and a team that's genuinely committed to helping your business grow.
INSIGHTS /
Last week we attended the Marketing Association's Digital Day Out, with sessions from Google, Orange Labs, Trade Me, Dentsu, and Mastercard, among others! Here are our takeaways...
Pay-per-click advertising (PPC) has come a long way since the days of a few text-heavy search ads. Today, the landscape is crowded, competitive, and let’s be honest, a little overwhelming. The truth? Throwing money at PPC platforms won’t...
For years, marketers have been told that email is “dead.” With the rise of social media, paid ads, and influencer marketing, email slipped down the priority list for many businesses. But lately, we’re seeing a big shift - email marketing...
