delivering a best in breed headless
e-commerce solution
Alpine Spas partnered with hairyLemon in 2025 to re-platform their legacy WordPress sites into modern, high-performance, headless websites, optimised for both the New Zealand and Australian markets.
what we delivered
Key deliverables included a new headless ecommerce architecture, industry-leading website performance, an optimised user experience, comprehensive tracking of key metrics, and a seamless SEO migration strategy to maintain and grow their existing search rankings.
sales channel optimisations
While Alpine Spas has physical showrooms, their websites are the primary sales driver, generating the majority of their leads from paid ads, organic search, and referrals.
key project outcomes
A 55% increase in website conversions 5 months after launch, thanks to higher traffic, better UX, and faster website performance.
Improved core performance metrics by 93%, delivering faster load times and a smoother experience on both desktop and mobile.
A 10% increase in organic search impressions, driven by optimised page structure, metadata, schema, and overall website performance.
These results demonstrate how a modern, high-performing website can directly impact business growth.
