decisions based on real behaviour.
Opinions in a meeting room are not evidence. We look at what your customers actually do before anyone opens a design tool.
User research and interviews
Analytics and session review
Competitor and journey analysis
UX Design
what is UX design
UX design is the work that decides whether people can actually do what they came to do. It happens before the visuals, and it is usually the difference between a site that looks good and one that performs.
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WHY UX /
why invest in UX design
structure people can follow.
Most websites fail at navigation long before they fail at design. We work out what goes where, and why.
Information architecture
User journey mapping
Wireframes and prototypes
friction removed, not decorated.
Every extra click, unclear label and unnecessary form field costs you customers. We find them and take them out.
Checkout and form optimisation
Accessibility built in from the start
Mobile first thinking
design tested before it is built.
Fixing a prototype costs hours. Fixing a live build costs weeks. We test with real people while changes are still cheap.
Clickable prototypes
Usability testing with real users
Changes made before development starts
how we work through it
We start with the people using your site: what they are trying to do, where they give up, and what your data already tells you. That turns into the structure, the journeys and the prototypes.
Once the experience is right, our design team takes it through to interface and visual design and our developers build it. UX is the first step of the work, not a separate document nobody reads.
Our Work
creating stunning digital solutions
FAQs
got a question
UX (User Experience) focuses on how people move through and interact with your website or app, while UI (User Interface) focuses on how it looks and feels. Together, they create digital experiences that are intuitive, engaging and easy to use.
You can skip it, but you are then designing on assumptions. Research is usually the cheapest part of a project and it prevents the expensive mistakes.
A handful of interviews often changes the whole direction
Your existing analytics already hold half the answers
We scale the research to the size of the project
We test it with real people rather than relying on taste, then measure it once it is live.
Usability testing on clickable prototypes
Task completion measured, not opinions collected
Analytics and conversion tracking after launch
Deliverables a developer can build from, not a slide deck that gets filed away. A typical project hands over:
Research findings and recommendations
Information architecture and journey maps
Wireframes and a clickable prototype
Usability testing results
Less of your time than you might expect, but it needs to be the right people. A UX project works best with:
Someone who knows the business goals
Someone who talks to customers every day
Access to your analytics and any past research
Absolutely. You don't always need a complete rebuild. Through UX reviews, accessibility audits and customer journey mapping, we can identify opportunities to improve your existing website.
An accessibility review assesses how easy your website is to use for people of all abilities. It highlights opportunities to improve usability, meet WCAG best practices and create a better experience for every visitor.
Definitely. Whether you need a complete rebrand or simply support creating campaigns, digital assets or website designs, we can work within your existing brand while helping it evolve over time.
Every project is different because every business is different. Whether you're looking for a brand refresh, UX improvements or a complete creative overhaul, we'll recommend an approach that fits your goals and budget. Our proposals are transparent, with clear scope, timelines and costs, so there are no surprises along the way.
Timelines vary depending on the size and complexity of your project. A straightforward website may take a few weeks, while larger ecommerce platforms or custom web development projects can take several months. We'll provide a realistic timeline from the outset and keep you informed every step of the way.
ready to find out where people are dropping off?
Tell us what your site needs to do, and we will show you where the experience is getting in the way.
INSIGHTS /
where creativity meets digital innovation
Data
Technology
Marketing
Strategy
SEO
5 takeaways from the marketing association digital day out
Last week we attended the Marketing Association's Digital Day Out, with sessions from Google, Orange Labs, Trade Me, Dentsu, and Mastercard, among others! Here are our takeaways...
Marketing
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SEO
cutting through the noise: finding your place in the ppc jungle
Pay-per-click advertising (PPC) has come a long way since the days of a few text-heavy search ads. Today, the landscape is crowded, competitive, and let’s be honest, a little overwhelming. The truth? Throwing money at PPC platforms won’t...
Is Email Marketing Making a Comeback?
Insights
is email marketing making a comeback?
For years, marketers have been told that email is “dead.” With the rise of social media, paid ads, and influencer marketing, email slipped down the priority list for many businesses. But lately, we’re seeing a big shift - email marketing...