Design Systems
We build the component library, tokens and documentation that keep your product consistent as it grows. Built in Figma, aligned with your code, and kept simple enough that the team actually uses it.
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DESIGN SYSTEMS /
Buttons, forms, cards, navigation, every state and variant. Built once as proper components so nobody rebuilds them from scratch each time.
Components with variants and states
Built in Figma and properly structured
Reusable, not copy and paste
Colour, type, spacing and grid decided once and named properly. Change a token and it updates everywhere it is used.
Design tokens for colour, type and spacing
Consistent grid and layout rules
Accessible contrast built in
A system nobody understands gets ignored. We document what each component is for, when to use it and when not to.
Usage guidance for every component
Do and do not examples
Written for designers and developers
A design system that only lives in Figma drifts from the real product within months. We align the library with what your developers actually build.
Naming matched across design and code
Handoff specs developers can work from
Component mapping into your front end
A Figma library your team can pull from, design tokens, documented components with their states and variants, and layout rules that stop every new page becoming a debate.
We can build one from scratch, or take the sprawl of files you already have and turn it into something maintainable. Most design system work starts as the second one.
Our Work
FAQs
They cover different ground. Brand guidelines say how the brand looks and sounds, a design system says how the product gets built.
Guidelines: logo, colour, type, tone and application
Design system: components, states, spacing and behaviour
Most businesses with a product or a large site need both
A useful first version in four to eight weeks, depending on how much product there is to cover. It is not a project that finishes, it is one that settles.
Audit and foundations first
Core components before the edge cases
Extended as the product grows
Your team, ours, or both. What matters is that somebody owns it, because a system nobody owns stops being true within months.
Handover and training if you take it on
Ongoing maintenance if you would rather we did
Either way, clear rules for adding to it
Yes, and that is how most of them start. There is usually more consistency in existing work than people expect, buried under duplicates.
An audit of what already exists
The good patterns kept and standardised
Duplicates and one offs retired
UX (User Experience) focuses on how people move through and interact with your website or app, while UI (User Interface) focuses on how it looks and feels. Together, they create digital experiences that are intuitive, engaging and easy to use.
An accessibility review assesses how easy your website is to use for people of all abilities. It highlights opportunities to improve usability, meet WCAG best practices and create a better experience for every visitor.
A logo is one part of your brand, but it's not the whole story. Your brand includes your positioning, messaging, visual identity, tone of voice and the experience customers have with your business. We help businesses build brands that are memorable, consistent and designed to grow.
Definitely. Whether you need a complete rebrand or simply support creating campaigns, digital assets or website designs, we can work within your existing brand while helping it evolve over time.
Every project is different because every business is different. Whether you're looking for a brand refresh, UX improvements or a complete creative overhaul, we'll recommend an approach that fits your goals and budget. Our proposals are transparent, with clear scope, timelines and costs, so there are no surprises along the way.
Definitely. Whether you need strategic support, technical expertise or an extra pair of hands, we regularly work alongside in-house marketing teams to fill capability gaps and help deliver better results.
INSIGHTS /
Last week we attended the Marketing Association's Digital Day Out, with sessions from Google, Orange Labs, Trade Me, Dentsu, and Mastercard, among others! Here are our takeaways...
Pay-per-click advertising (PPC) has come a long way since the days of a few text-heavy search ads. Today, the landscape is crowded, competitive, and let’s be honest, a little overwhelming. The truth? Throwing money at PPC platforms won’t...
For years, marketers have been told that email is “dead.” With the rise of social media, paid ads, and influencer marketing, email slipped down the priority list for many businesses. But lately, we’re seeing a big shift - email marketing...
