Brand Guidelines
We turn your brand into a clear set of rules your team, your printer and your next agency can all work from. Practical enough to be used day to day, not a document that gets opened once and filed.
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BRAND GUIDELINES /
Logo, colour, type and imagery, defined properly with the values and spacing anyone will need. No more guessing which blue is the right blue.
Logo versions, sizing and clear space
Colour values for screen and print
Typography and hierarchy rules
How a brand sounds is as recognisable as how it looks, and it is the part most guidelines skip entirely.
Tone of voice with real examples
Words you use and words you avoid
Guidance for each channel
Rules in the abstract get interpreted loosely. We show the brand applied across the things you actually produce.
Real applications, not mockups of nothing
Do and do not examples
Templates your team can start from
A 90 page manual nobody opens protects nothing. We write what your team needs and cut the rest.
Decisions, not design theory
Easy to find and easy to share
Built to be updated, not reprinted
A guidelines document covering logo, colour, typography, imagery and tone of voice, with the file formats and values your team, your suppliers and your printers need. Templates where they will save everyone time.
We can write them for a brand we built, or for one you already have. If the brand exists but nothing is written down, we audit how it is being used, keep the good decisions and fill in the gaps.
Our Work
FAQs
Enough for someone who has never met you to apply the brand correctly. A standard set covers:
Logo versions, sizing, spacing and what not to do
Colour palette with the values for print and screen
Typography, hierarchy and how it is used
Photography, tone of voice and real examples in use
Yes, and it is common. Plenty of brands have a logo and a rough palette but nothing written down.
We audit how the brand is being used today
The good decisions get captured as rules
Gaps filled in rather than the brand restarted
Make them short, practical and easy to reach. Guidelines get ignored when they are a 90 page PDF nobody can find.
Written as decisions, not design theory
Templates so the right thing is the easy thing
Shared somewhere your team already works
They should. How a brand sounds is as recognisable as how it looks, and it is the part most guidelines skip.
Voice described with real before and after examples
Words you use and words you avoid
Guidance per channel, from ads to support replies
A logo is one part of your brand, but it's not the whole story. Your brand includes your positioning, messaging, visual identity, tone of voice and the experience customers have with your business. We help businesses build brands that are memorable, consistent and designed to grow.
If your business has evolved, your customers have changed, or your current brand no longer reflects who you are, it may be time for a refresh. A rebrand can improve recognition, build trust and better position your business for future growth.
They cover different ground. Brand guidelines say how the brand looks and sounds, a design system says how the product gets built.
Guidelines: logo, colour, type, tone and application
Design system: components, states, spacing and behaviour
Most businesses with a product or a large site need both
Definitely. Whether you need a complete rebrand or simply support creating campaigns, digital assets or website designs, we can work within your existing brand while helping it evolve over time.
Every project is different because every business is different. Whether you're looking for a brand refresh, UX improvements or a complete creative overhaul, we'll recommend an approach that fits your goals and budget. Our proposals are transparent, with clear scope, timelines and costs, so there are no surprises along the way.
Definitely. Whether you need strategic support, technical expertise or an extra pair of hands, we regularly work alongside in-house marketing teams to fill capability gaps and help deliver better results.
INSIGHTS /
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