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educating the market

Central Heating is one of New Zealand's leading central heating experts.

Over a period of two years, we planned and managed all digital marketing activities for Central Heating.

In many ways, we act as an extension of their in-house marketing team. We support from daily management of advertising campaigns right through to planning advertising and media strategies for the whole financial year.

Kitchen scene, central heating control panel, child's feet on wooden floor

using marketing to get the word out there

The biggest challenge for Central Heating New Zealand is Kiwis being uninformed about the benefits of central heating systems. Warm-water (hydronic) heating is rarely considered as an alternative to conventional heat pumps or air conditioning systems in New Zealand.

We have worked with Central Heating New Zealand to raise their brand awareness and clear up common misconceptions around central heating systems among New Zealanders.

We work closely to fit the company’s digital marketing activities to their overall marketing and sales strategy. We also plan out the advertising and media campaigns to suit seasonality and sales campaigns.

Our digital strategists actively manage advertising campaigns on Google, social media and media websites, and support with consultancy on social media, SEO, UX and everything digital marketing.

Social Identity, hand holding mobile device with Central Heating New Zealand Facebook post, Facebook post examples
Social Identity, hand holding mobile device with Central Heating New Zealand Facebook post, Facebook post examples
Visual direction, Central Heating New Zealand logo, two people sitting on floor, radiator, kitchen scene, central heating control panel
Visual direction, Central Heating New Zealand logo, two people sitting on floor, radiator, kitchen scene, central heating control panel
Customer testimonial,
Customer testimonial,