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Growing the Lemon

Back in 2000 Sue Wilkinson and Graham Dockrill saw an opportunity to launch a webshop in the suburbs of Christchurch. From this humble beginning hairyLemon has grown steadily from strength to strength, realising Sue and Graham's vision for an integrated digital marketing agency with clients around New Zealand and offshore.

Over the years we've collected a number of awards. Our ability to flex and change to meet the needs of the ever evolving digital market has led to rapid growth over the last decade. This was reflected in hairyLemon's inclusion in the Deloitte Fast 50 list of New Zealand's fastest growing companies in 2003, 2004 and 2008. We've also made the Asia Pacific Fast 500 several years running.

From web development to conversion optimisation and online marketing, we think digital and take pride in delivering carefully crafted, highly effective solutions for our clients. We'll take your vision and using our four areas of expertise – strategy, creative, technology and traffic – we will help your business stand out in the crowd. We see it as our responsibility to help you succeed and stay afloat in this brave new digital world.

Sue Wilkinson

Sue's passion lies in growing hairyLemon, our people and our clients. An experienced operations and project manager, Sue has a long list of skills including strategic planning, 




finance, human resource management, client relations, public relations and marketing. As a hands-on manager, Sue regularly contributes to client meetings and workshops, and manages her own portfolio of clients. Outside of the office, when she's not walking her two cocker spaniels Molly and Prince, she's in high demand as a guest speaker at I.T. conferences.

Graham Dockrill

Graham partners closely with clients to realise and deliver big ideas. Graham's background is in Computer Science - he has a BSc in Computer Science from the University of Canterbury. From brand development and strategic marketing to the nuts and bolts of development, Graham's focus is on delivering a strong ROI for his clients. Graham is forever seeking out new opportunities for hairyLemon and his clients and is currently focusing largely on the US market. 


Deloitte/Unlimited Fast 50 2003, 2004

Deloitte Fast 50 2008 – Fastest growing business services company, Canterbury and the Upper South Island

Deloitte Technology Fast 500 Asia Pacific 2008, 2009

AmCham-DHL Express Success and
Innovation Awards 2009, Exporter of the Year to the USA, under $500,000

fast50 american-chamber

deloitte fast50