Hanmer Springs TOP 10 Holiday Park

Drawing visitors to the Hanmer Springs resort

Taking over the Hanmer Springs TOP 10 has seen the growth of the park and its facilities to deliver a high standard of accommodation and services to guests.

Formerly known as Mountainview Holiday Park, owners Jacqui and Dean Anderson have shifted the park into high gear as part of the nationwide TOP 10 group, offering a quality experience in terms of accommodation and service to visitors from around the world.

the objective
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Year round attraction

Hanmer Springs is known as a very popular holiday destination for locals from Christchurch and other parts of New Zealand's South Island, many of whom have holiday homes in the alpine village. Over the years it has also become a magnet for international visitors, particularly as part of the circuit when they travel down the Kaikoura Coast and then head inland for Hanmer's primary attraction - its natural thermal springs.

The Thermal Pools and Spa complex has always been a drawcard for people seeking a retreat or relaxing getaway, and the stunning surrounds of mountains and the Wairau River valley add to the overall experience of serenity fueled by crisp mountain air.

Drawing guests

The focus of the Park's owners working with hairyLemon was to present an appealing experience to potential guests that would encourage them to book directly to stay at the Park, and to stay longer than a single night.

Developments at the property included the addition of wood fired hot tubs, which are only available to Park guests but provide the essential relaxing Hanmer experience just a few feet away from their accommodation.

The Park upgraded existing accommodation units and is now building new apartments for guests, which will be completed later in 2019, again ensuring a high quality of accommodation and service for visitors to the region.

hairyLemon's digital marketing, design and development teams have all worked with Hanmer's owners to continue to grow unique content on the website, as well as building social media followers and refreshing the design and functionality of the site.

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Outcomes

Jacqui and Dean's success in providing a high level of service and facilities to their guests has been reflected by the high guest rating score they consistently receive, which is drawn from a broad range of review sites including TripAdvisor. They are also in the TripAdvisor Hall of Fame for delivering a consistently high standard of excellence.

Traffic to the Park's website has grown year on year and the business is looking ahead to ongoing success as it continues to grow and contribute to the overall attraction of Hanmer Springs as a destination for Kiwis and international visitors alike.