Christchurch, New Zealand
The iconic and fertile plains of Canterbury are the basis of the region’s thriving agricultural and horticultural sector, and the very best of produce and innovation is showcased every year at the annual A & P Show.
The Canterbury A & P Association have been bringing this very popular event to the people of the region and beyond for 151 years and it was time to refresh their online presence.
They wanted a brand new dynamic, responsive, and real-time updatable website to reflect the strength of this highly established brand and act as an anchor for all of their online and offline marketing activity.
We chose the Joomla framework to base their website on, which allows the client to keep the content fresh through a simple Content Management System as the seasons and audiences change, and the site was optimised for mobile responsiveness as well.
Depending on the time of year, this website can communicate to three or more different audiences, so flexibility and ease of finding the appropriate information is essential.