Canterbury Cricket is an important organisation in the Christchurch sporting environment, co-ordinating all local cricket players from school age through to provincial representative teams.
The organisation approached hairyLemon looking for a full-service agency that could provide guidance around bringing together their multiple sites into one cohesive platform.
The new site needed to provide a one stop shop for all cricket related events held over the season and act as a focal point for corporate hospitality.
Consultation with the hairyLemon team and stakeholders from Canterbury Cricket arrived at the concept of content hubs on the site for each of the teams so that visitors can quickly find relevant information for each of the primary teams – Canterbury Kings, Canterbury Mens, Canterbury Magicians and age grade cricket.
The site also needed to make it easy to communicate and promote the opportunities for businesses to partner with Canterbury Cricket and use Hagley Oval as a venue for corporate hospitality and events.
Priority was placed on building a sense of community through the site, communicating how Cantabrians can enjoy world class cricket in their own back yard, making it easy to get involved, and highlighting the latest news and info on the site.
hairyLemon entered into a four-year partnership with Canterbury Cricket to ensure the site will continue to improve in functionality and usability going forward, keeping up with current technologies and reflecting the needs of visitors to the site.
The site was built in Wordpress with a fully customised design, and also provides valuable information for young people wanting to join the sport or get involved at a club level.