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UC Social Media

URL: www.facebook.com/universitycanterburyblankShare via email

University of Canterbury

Christchurch, New Zealand



A Christchurch institution for more than 130 years, the University of Canterbury (UC) sits among the top 20 in the world for a number of disciplines and for the international nature of the institution.

With an existing base of 12,000 undergraduate and postgraduate students, over the last three years UC has had a strong focus on student recruitment and retention as part of their ongoing post-quake recovery process.

UC's marketing team approached hairyLemon's Digital Marketing Group for consultancy and operational advice to help develop a more targeted and effective social media presence.

A key focus for the university was to find ways to effectively show prospective students what life at UC and around Christchurch is really like through a range of social media channels.

Through a process of consultation and extensive research, we developed a comprehensive social media strategy to carry UC forward into the next few years, along with a detailed operational plan to assist in implementing the recommendations. 

 


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