Christchurch, New Zealand
A Christchurch institution for more than 130 years, the University of Canterbury (UC) sits among the top 20 in the world for a number of disciplines and for the international nature of the institution.
With an existing base of 12,000 undergraduate and postgraduate students, over the last three years UC has had a strong focus on student recruitment and retention as part of their ongoing post-quake recovery process.
UC's marketing team approached hairyLemon's Digital Marketing Group for consultancy and operational advice to help develop a more targeted and effective social media presence.
A key focus for the university was to find ways to effectively show prospective students what life at UC and around Christchurch is really like through a range of social media channels.
Through a process of consultation and extensive research, we developed a comprehensive social media strategy to carry UC forward into the next few years, along with a detailed operational plan to assist in implementing the recommendations.