School-Links is an innovative software platform that helps teachers and school administrators speed up and simplify personal and group communications to parents. The company was in the process of redesigning and building their marketing website to be more user friendly.
Starting out with UX consultancy, the outcomes were a set of wireframes for key pages that the client used as a base for the design, and we recommended including an explainer video to convey the various aspects of the service.
Our digital marketing team then wrote the script and developed the concept for the video, which also had to work well as a sales tool in other environments. As well as project management for these main two tasks, we provided comprehensive consultation on how to implement changes so that it was simple to navigate and very solution focused.
The outcome was a clean, uncluttered landing page experience, and a featured video highlighting how the software is beneficial to schools and parents alike.