The Child Cancer Foundation provides personalised support to families, parents, and children impacted by child cancer.
Supporting 1,700 children nationwide at any one time, the Child Cancer Foundation requires a great deal of community support. Receiving no direct government funding means they are reliant on the generosity of the public, businesses, and trusts.
The annual Sparkle for Hope Ball is a key fundraising event.
We've been a proud sponsor of the Child Cancer Foundation for over three years, helping them with the digital promotion for the Sparkle for Hope Ball, as well as participating in their regular fundraisers.
Sparkle for Hope Ball & Gala Dinner
The Sparkle for Hope Ball and Gala Dinner is one of the key fundraising events of the year for Child Cancer Foundation.
It is a glorious evening of fine dining, superb wine, fabulous entertainment, unique auction prizes, and undeniable fun.
A huge effort for any charity event, a worthy cause to get behind and definitely one of our favourites to attend.
Promoting the event
hairyLemon work alongside the Child Cancer Foundation to ensure the event has as much impact as possible.
This includes digital strategies for boosting engagement through social media, as well as ensuring the key audiences engage with the Child Cancer Foundation online through the use of effective content. We have collaborated in fleshing out a content calendar and followership growth strategy for the Sparkle for Hope social media channels.
We have also worked with the event organisers to maximise the success of the event through encouraging attendees to form a life-long connection to the Child Cancer Foundation, for example through signing up to their newsletter or following them on social media.
Last year’s event raised a record-breaking $124,000 in support of children with cancer and their families.
The 15th annual Sparkle for Hope Ball is coming up this year in August, and we will be hoping to break the record once again!
Get involved in a great cause
Find out how you can contribute to this worthy cause at the Child Cancer Foundation website. We look forward to seeing you at the next Sparkle for Hope Ball.