Victor Hydraulics

Setting industry standards for hydraulic cylinders

Christchurch based engineering company Victor Hydraulics have set the industry standard for Hydraulic Cylinders for the past 60 years.

From stock cylinders to fully custom one off projects, Victor provide their customers across a range of industry sectors with innovative solutions for every application and budget.

the objective

Delivering on the promise of the brand and reputation

While the company has an enviable reputation for quality and reliability, in a traditional manufacturing/engineering environment, Victor had a dated digital presence that didn't accurately reflect the nature of the business in a modern context.

The Victor team were conscious of the need to find a digital partner who could help guide them on all aspects of their brand development and their digital estate.

Having one agency with one primary point of contact was a priority, as they preferred not to deal with multiple agencies for various aspects of their business.

Modernising the brand

Over the past five years, the hairyLemon team has worked with Victor's management and business development manager to modernise the brand so that it pays homage to the past 60 years but also more accurately reflects a modern, highly engineered product manufacturing company.

Our designers implemented and rolled out branding across printed and digital collateral including business cards, calendars, trade show displays, corporate video, office document templates, email signatures and ultimately in the construction of a new corporate website.

The new site is more easily able to support customers and provides the ability to order stock items online, interact with a technical drawing tool and research the most appropriate solutions for specific applications.

In addition to the website design and development, we provided additional support around social media strategy and search optimisation to help ensure the site was accessible for potential customers in international markets.

Launching Victor Seismic

In addition to the main website, we also partnered with Victor to design and launch a new brand called Victor Seismic.

This offshoot company was created in conjunction with a structural engineering firm specifically to provide large scale viscous dampers to strengthen buildings in earthquake prone areas.

Design work for Victor Seismic included logo design, business cards, email signatures and the design and development of a new website.

Ongoing support

The team at Victor appreciates having hairyLemon as a partner they can come to with any of their requirements from design elements through to all things digital.