Aligning the brand with the business
As a smaller building firm in the very competitive Christchurch construction market, BT Builders needed a refreshed brand presence that aligned with the bespoke nature of their work.
BT Builders is a Christchurch based construction company offering a range of options that suit all budgets, from first homes and house and land packages through to larger, architecturally-designed houses.
Taking a fresh approach
Working with existing brand elements, hairyLemon revitalised the online and offline presence to more accurately reflect the personality of the company.
This was applied across the website, sign-writing on business vehicles, and printed brochures.
Modernizing the face of BT Builders
The logo was based on the current brand elements, and revitalised to create greater impact.
We used topical design elements to reflect the type of services offered by BT Builders.
Design Consultant Jeanette Tucker from BT Builders says the process of working with hairyLemon was very professional and the outcome was exactly what the company was looking for.
"We’ve received a number of positive comments around our new branding and website. As a local owner/operated business with a smaller marketing budget than some larger national building franchises, it is essential that we have a professional and user friendly website.
We are pleased that hairyLemon were able to deliver a website with a point of difference which met all of our requirements."
We were so pleased with the logo, website and brochures designed by the team at hairyLemon. Their communication throughout the design process was very professional and we especially appreciated that they were able to travel to meet us at our office for meetings.
Jeanette Tucker, BT Builders
The team from hairyLemon are always welcoming and generous with their ideas, energy and good humour. Working with them is easy and we get great results.
Justin Hygate, Foster Moore
hairyLemon have taken the time to really understand our business, and how it works. Our digital presence meets the needs of our wider community and whanau – it’s great to see it come to life.
Harriet Jenkins, Airways New Zealand