Creating a brand for Christchurchs' latest eatery.
The Briggs Eatery is an exciting new food hub located at the Homebase Shopping Centre in Christchurchs eastern suburb, Shirley. Sitting as part of the Homebase Centre, the brand mark for The Briggs Eatery to align and pair well, while also being capable of standing by itself on occasion.
branding that conveys a message.
The new brand mark for The Briggs Eatery needed to be a conversation starter, accessible and easy to read, while remaining able to work in with the already established Homebase brand estate.
Vendors include Base Pizza, Bootleg Burgers, Sakana Japanese, so it was key to create a brand that conveyed the warm, inviting family-style of the restaurants represented. Through modern sans-serif type, natural tones, and minimal fuss we created three front-runner concepts varying from illustrative to text only.
the end result.
The final brand mark refinement and selection focused on avoiding unnecessary complexity, a brand that remains easy to recall which ensuring it pairs and compliments the existing brand estate.
