From being a relatively simple text based social channel that you could use from a dumb phone, to today when the platform has become more and more “facebook-esque” in its look, feel and functionality, Twitter is rapidly evolving into a social media tool that demands attention from business owners.
Some of the recent additions to the platform include user analytics (go here analytics.twitter.com), the new Twitter Cards and Twitter advertising for SMEs.
Ready to get started with Cards?
- Review the documentation for the type of card you want to implement.
- Add the pertinent meta tags to your page.
- Run your URLs against the validator tool to be approved.
- After approval, tweet the URL and see the Card appear below your tweet.
- Use Twitter Card analytics to measure your results.
Embedding tweets and timelines
You can also embed individual tweets in a piece of content such as a blog post or web page, maintaining the interactivity of the original tweet.
For an in depth description of what can be done with embedded timelines, you might want to browse this link from Twitter’s development resources.
If that page is too long and detailed for you, in summary it shows how you can choose what to embed on your website as a Twitter feed, including a hashtag feed, list feeds, favourites feeds and more. The visual aspects can be edited to fit your site design and the embedded feed is also mobile responsive.
But perhaps the most significant change from Twitter is the ability for New Zealand businesses to advertise and promote tweets through the channel. Until very recently this was only available to large brands and US businesses.
Twitter advertising can be used to achieve a number of different objectives, as seen from the list below, or opting simply for the promoted tweet alternative.
The process will be familiar for anyone who has set up LinkedIn advertising or Facebook advertising, with a set budget per click, per day and for the life of the campaign if you wish.
The targeting options on twitter are more sophisticated than any other social channel to date, and this may well be the ‘killer’ part of the platform as a source of targeted communication.
With the increasing challenges being presented from Facebook for brands and businesses, Twitter is rapidly becoming a viable platform for companies to develop a strong social media presence.