blogs

keep up with the latest industry insights and updates from the hairyLemon studio

all blog posts with the tag conversion optimisation
person holding an envelope with an @ symbol on the letter
07 Apr 2018

Nurturing repeat donations using email marketing

Building a long-term relationship with your donors takes time and effort, but it is well worth it. If they have donated to your organisation once, they are likely to donate again. It is crucial to...

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keyboard with one key showing the word donate and a heart
14 Mar 2018

Encouraging donations online - website tips and advice

Getting a donation online can be hard work. Having a basic “donate” button on your website is no longer enough to gather regular funds via your website. This blog will give you some ideas, tips...

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hands holding hearts
07 Mar 2018

Growing and diversifying the pathway to giving

All NGO’s are different and operate in their own unique ways, so different income streams work better in different environments. Making sure you have a healthy mix of income sources will not only...

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hairyLemon
12 Jan 2018

Are you in marketing planning mode?

It’s a new year, and you are likely to be in planning mode. If you’re working out marketing budgets for the year, have a quick read – this will give you insight into how businesses benefit from...

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a desk showing hands of people working on laptops, holding phones, and inspecting documents
11 May 2017

Working on your business over winter

If your business tends to get a little quieter over the winter months, it can be a good time to do some housekeeping on your digital estate. There may be a worthwhile way you can be using your time...

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laptop showing a contact page with speech bubbles
22 Aug 2016

Giving your Contact Us page some love

hairyLemon has worked with clients on hundreds of websites over the last 16 years, and most of them have one thing in common - the pages that get the most visits. Almost without exception, they...

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a laptop with someone typing, and graphics showing data
12 Feb 2016

Turning customer insights into action

It's a time of 'analytics for everything' - there is data capturing behaviour online, instore, or even just on the street. What do you do with that data, and how do you translate that into useful...

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