New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that
So you know that content marketing is something your business should be doing, or you’re doing it already. You’ve developed a set of customer personas and worked out the buying cycle for your business … and now you have a
As a marketer, how often have you been asked by your board or management to report on the effectiveness of your digital marketing campaigns? What was the impact of those blog posts you have been carefully crafting every week for
Increasingly, not for profit organisations in the social services sector and in local government are being asked to demonstrate the impact and outcomes of their services on their user groups or clients. Finding effective ways of doing this can be
If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.