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Tag Archives: digital marketing

How to Deliver ROI for your Digital Marketing Spend

As a marketer, how often have you been asked by your board or management to report on the effectiveness of your digital marketing campaigns? What was the impact of those blog posts you have been carefully crafting every week for

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Pick Pocket

Before you fret, I’m not suggesting you start prodding your pinkies into people’s pockets in public places to pinch purses. No, by “Pick Pocket” I’m recommending that you begin using the fantastically useful application: Pocket. Essentially, the application allows a

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Are You Ready to ‘Robocop’ Your Business?

We are here to digitally enhance your business model … are you ready? We’ve been talking for a long time about how important it is to integrate online and offline to ensure the maximum leverage for any business. Today at

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Getting Ready for Google Author Rank (Part 2)

Following up from our last Author Rank article, now you know how to activate and work your Google+ profile, we’ll press on and give you some steps on how to further optimise your Google Authorship.

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Why Google Author Rank is the Way Forward

What is Author Rank? In the same vein as other Google ranking criteria, Google gives precedence to authority, now wanting to rank your blogging and content quality and popularity using its Authorship tool.

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What’s Your Hedgehog Concept?

Lately at LemonHQ we have been chewing over the idea of ‘hedgehog concepts’ – that one thing you do better than anyone else, that inspires and motivates you to deliver your best work, and at the same time, keeps the

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QR Codes – hairyLemon Video Hot Seat

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