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Tag Archives: content strategy

Content Marketing for Manufacturers and Exporters

New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that

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Getting Ready for Google Author Rank (Part 2)

Following up from our last Author Rank article, now you know how to activate and work your Google+ profile, we’ll press on and give you some steps on how to further optimise your Google Authorship.

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Why Google Author Rank is the Way Forward

What is Author Rank? In the same vein as other Google ranking criteria, Google gives precedence to authority, now wanting to rank your blogging and content quality and popularity using its Authorship tool.

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What Does Content Have to Do with It?

People across the web have been claiming content to be all kinds of royalty for some time now, and content marketing is one of the newer buzzwords in the digital space. But if you have a website that has largely

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