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Tag Archives: content marketing

Is Content Marketing in the Too-hard Basket for Your Business?

So you know that content marketing is something your business should be doing, or you’re doing it already. You’ve developed a set of customer personas and worked out the buying cycle for your business … and now you have a

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How to Deliver ROI for your Digital Marketing Spend

As a marketer, how often have you been asked by your board or management to report on the effectiveness of your digital marketing campaigns? What was the impact of those blog posts you have been carefully crafting every week for

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6 Lessons Online Marketers can Learn from Online Dating

Contemplating my navel the other day (actually reading stuff on my phone while I was in the bathroom) it occurred to me that there is a useful parallel between the experiences of online dating and online marketing. As someone who

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