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Social Hubs – Hashtags Bringing Social Content Together

Social Hubs – Hashtags Bringing Social Content Together

With the rapid increase in number of social media channels, we are frequently asked by clients which networks they should be investing time and resources on, and which will make the most impact for their businesses.

Our response depends on the nature of each business and your objectives, but there are up to six or seven different channels we might suggest. Recently we are also suggesting that companies consider using one of several options to create a Social Media Hub that pulls in content from all of your social media channels to one place, and embeds it into your website.

There are a number of options that do a similar thing – from (one of our favourites so far) to,,, and New Zealand’s own Shuttlerock.

What are the benefits of a social media hub and how do they work?

Effectively, a social media hub, or social media curation platform, enables you to not only show your customers and clients all of your social content in one place, but also to monitor and curate the content of other people who are talking about your brand or business.

Let’s face it, people are more likely to be talking about your products and services in their own social channels, to their friends, than they are to seek out your Facebook page or Instagram account to talk to you.

So how does a social hub work? The answer is in the very simple hashtag # – a device developed by Twitter users that is a link to a filtered search. If you click on a hashtag in Twitter, you will see all tweets that have included that hashtag.

The same device is now being used by a range of social channels, and that has made the social hub concept a viable option. Social hubs primarily use hashtag data and APIs to pull in content from channels including Twitter, Facebook, Instagram, Vine, Pinterest, Tumblr, YouTube and Google+

Depending which platform you are working with, you can then embed those feeds as an iframe into a page on your website, add them as a Facebook tab and use for displays at events. Creating specific hashtags for an event makes it possible to curate a range of relevant user generated content and have dynamic displays on large screens or walls of trade exhibition booths.

If you are interested in finding out more about how a social hub could work for you, give us a call.

About Karen Foreman-Brown

Karen Foreman-Brown is a digital strategist and online marketer with a particular interest in social media, content marketing and delivering spectacular outcomes for client organisations.
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