Pinterest is a newish entrant to the social media scene, providing place where you can ‘pin’ images and content you find online that you like for a particular reason.
Evidence is now suggesting that Pinterest is driving more traffic referrals to websites than Twitter, and the audience is up to 70% female.
People use Pinterest as a visual form of bookmarking, grouping together related types of content, for example someone planning on building a home might pin anything they would like to see in the home from interior design features to furniture, kitchen appliances and artwork.
Designers use the site to keep track of ideas and inspirational images or resources.
So how does it work for business?
1). You can create your own brand pinboards if you have a product that is highly visual and attractive. If you have seasonal product releases, you can create a new board for each season. Every image you pin provides a link back to your website, so it is an effective way of linkbuilding, which helps you from an SEO perspective. It is also an effective way to drive traffic to your site. e.g check out the Whale Watch Kaikoura Pinterest account.
2). Make sure that visual content on your site can be easily shared and pinned. The key to success with Pinterest is helping people to find your content and encouraging them to share it. You can do that by including the Pinterest icons on relevant pages along with other sharing tools.
3). Ensure your images are high quality and engaging – something that people will enjoy seeing and want to share with others. Quality images get ‘repinned’ and shared by many, which spreads your product further afield, and again generates more traffic back to your website.
4). We suggest including a gallery area on your site where images can be easily pinned and shared, and ensuring all image files are not protected against sharing in any way. Including a small watermark on the corner of any new images you create is also a good way to link the brand with the image, no matter what context it is seen in.
If you think Pinterest might be a good fit for your products and you want to know more about how to make the most of the opportunity it presents, contact your account manager.