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Pick Pocket

Pick Pocket

Before you fret, I’m not suggesting you start prodding your pinkies into people’s pockets in public places to pinch purses.

No, by “Pick Pocket” I’m recommending that you begin using the fantastically useful application: Pocket.

Essentially, the application allows a user to save an article or web page to read later. When put like that it doesn’t sound that sexy.

But Pocket’s appeal is in it’s utility. You can save interesting articles, videos and more from the web and then enjoy it later on any device, whether it be phone, tablet (including Kindle) or computer.

So once saved to Pocket, the article can be viewed whenever you like on whatever device you choose. You can check out your saved articles while waiting in line, on the couch, during commutes or travel — even offline.

Used by over 12 million people, and having recently notched up the “1 billion articles saved” milestone, Pocket has the numbers behind it to show that it appeals to the masses and is here to stay.

In our experience, if you answer yes to any of the following, then you will find Pocket helpful:

  • Have you ever found an interesting article, emailed it to yourself and never read it again because of all the endless clutter in your inbox?
  • Have you ever gone to close down your computer, only to find you have a bunch of tabs open in your browser with unread content that you just close?
  • Have you ever found a great recipe online, scrawled it down or saved it somewhere, only to find that when you want to make the meal you can’t for the life of you find it?

With Pocket’s streamlined navigation and the ability to tag content, filtering and finding content is a breeze.

You can even share content from your pocket to friend’s pockets, and best of all you don’t need to have deep pockets to get Pocket. It’s free.

For more great tips, trends and the occasional cat video be sure to sign up to Freshly Squeezed – our monthly hairyLemon newsletter.

And if you’d like a more personalised session on the latest trends in the digital marketing realm – that would help you and your business – then contact us now to arrange a meeting.


About Karen Foreman-Brown

Karen Foreman-Brown is a digital strategist and online marketer with a particular interest in social media, content marketing and delivering spectacular outcomes for client organisations.
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