In a time of ‘analytics for everything’ – from online to instore or even just on the street, how does a business turn that information into useful initiatives? Start with objectives – what are the outcomes you want/need for your
As everyone trickles back to their offices and counters after the summer break, now is the perfect time to set some intentions and direction for the year ahead (before things start getting too hectic again.) We are taking some time
The focus of most marketing automation sales pitches is heavily on how these clever technology platforms can increase sales and dramatically improve ROI. But what if you don’t have sales or ROI in your organisation? Social enterprises, not for profits
New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that
Increasingly, not for profit organisations in the social services sector and in local government are being asked to demonstrate the impact and outcomes of their services on their user groups or clients. Finding effective ways of doing this can be
If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.
To keep an eye on your search rankings and traffic via Google Analytics. Why? Because April 21 is the date Google will start rolling out their newest algorithm update, which will start to give mobile friendly websites a higher ranking