As a marketer, how often have you been asked by your board or management to report on the effectiveness of your digital marketing campaigns? What was the impact of those blog posts you have been carefully crafting every week for
Increasingly, not for profit organisations in the social services sector and in local government are being asked to demonstrate the impact and outcomes of their services on their user groups or clients. Finding effective ways of doing this can be
If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.
To keep an eye on your search rankings and traffic via Google Analytics. Why? Because April 21 is the date Google will start rolling out their newest algorithm update, which will start to give mobile friendly websites a higher ranking
Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).
As New Zealand comes towards the end of the analogue age – for television at least, most householders have already made the change over to digital with their hardware. It never ceases to amaze however, how many business owners still
Wow, where has 2014 gone? It’s flown by! We’ve had another busy and productive year at hairyLemon chocker full of fun, rewarding work, and learning new and exciting things. With Christmas and the new year just around the corner we’d