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Ph: +64 3 377 0031
Welcome to Digital in 2016

As everyone trickles back to their offices and counters after the summer break, now is the perfect time to set some intentions and direction for the year ahead (before things start getting too hectic again.) We are taking some time

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Can Marketing Automation Technologies Work for Non-profits?

The focus of most marketing automation sales pitches is heavily on how these clever technology platforms can increase sales and dramatically improve ROI. But what if you don’t have sales or ROI in your organisation? Social enterprises, not for profits

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Content Marketing for Manufacturers and Exporters

New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that

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Is Content Marketing in the Too-hard Basket for Your Business?

So you know that content marketing is something your business should be doing, or you’re doing it already. You’ve developed a set of customer personas and worked out the buying cycle for your business … and now you have a

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How to Deliver ROI for your Digital Marketing Spend

As a marketer, how often have you been asked by your board or management to report on the effectiveness of your digital marketing campaigns? What was the impact of those blog posts you have been carefully crafting every week for

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Building and Engaging with Communities

Increasingly, not for profit organisations in the social services sector and in local government are being asked to demonstrate the impact and outcomes of their services on their user groups or clients. Finding effective ways of doing this can be

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Marketing Auto-what?

If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.

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Counting down to “mobilegeddon” – April 21 is the day

To keep an eye on your search rankings and traffic via Google Analytics. Why? Because April 21 is the date Google will start rolling out their newest algorithm update, which will start to give mobile friendly websites a higher ranking

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Customer Engagement – Moving Beyond Social

Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).

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Thinking Digital – Are you in?

As New Zealand comes towards the end of the analogue age Рfor television at least, most householders have already made the change over to digital with their hardware. It never ceases to amaze however, how many  business owners still

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