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Category Archives: Social media

Is Content Marketing in the Too-hard Basket for Your Business?

So you know that content marketing is something your business should be doing, or you’re doing it already. You’ve developed a set of customer personas and worked out the buying cycle for your business … and now you have a

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What’s Up at Twitter?

From being a relatively simple text based social channel that you could use from a dumb phone, to today when the platform has become more and more “facebook-esque” in its look, feel and functionality, Twitter is rapidly evolving into a

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Where the heck are we at with Google Authorship?

If you are the kind of person who notices changes in the way your search results look, you might have picked up that the little author photos are no longer appearing beside blogs and articles. Instead you just get the

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The latest on LinkedIn and is Twitter becoming Facebook?

The latest on LinkedIn – Showcase pages Is your business using LinkedIn? You may be interested to know that the business-oriented social networking site has recently rolled out changes to their Company pages, removing the product and services tabs and

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Social Hubs – Hashtags Bringing Social Content Together

With the rapid increase in number of social media channels, we are frequently asked by clients which networks they should be investing time and resources on, and which will make the most impact for their businesses.

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Why Should we Join Google+ Communities?

A Google+ Community is a place where like-minded people can meet, share ideas and provide support for each other, much the same as a Facebook group or forum. There are three levels within each Google+ Community: owners, moderators and members.

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What’s Your Hedgehog Concept?

Lately at LemonHQ we have been chewing over the idea of ‘hedgehog concepts’ – that one thing you do better than anyone else, that inspires and motivates you to deliver your best work, and at the same time, keeps the

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Facebook Monetises their Mobile Platform

If you’ve had a crack at doing some Facebook advertising, or have us doing it for you, you may have noticed that the Facebook mobile platform doesn’t seem to carry advertisements. This was one of the biggest challenges for Facebook

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“Facebook Offers” Rolls out in New Zealand

The latest outcome of the new business package launched on March 30 with the new business page Timelines, is now available for New Zealand businesses on Facebook. Facebook Offers provides the opportunity for business page owners to provide “offers” for

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Are you ready for the Facebook Timeline Upgrade?

On 31st March 2012, Facebook will automatically change business pages to the new Facebook Timeline setting. This change will directly affect Facebook landing pages, the applications businesses use, and the way in which brands promote themselves on Facebook. Timeline is

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