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Category Archives: Marketing

Social Hubs – Hashtags Bringing Social Content Together

With the rapid increase in number of social media channels, we are frequently asked by clients which networks they should be investing time and resources on, and which will make the most impact for their businesses.

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Getting Ready for Google Author Rank (Part 2)

Following up from our last Author Rank article, now you know how to activate and work your Google+ profile, we’ll press on and give you some steps on how to further optimise your Google Authorship.

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Why Google Author Rank is the Way Forward

What is Author Rank? In the same vein as other Google ranking criteria, Google gives precedence to authority, now wanting to rank your blogging and content quality and popularity using its Authorship tool.

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Why Should we Join Google+ Communities?

A Google+ Community is a place where like-minded people can meet, share ideas and provide support for each other, much the same as a Facebook group or forum. There are three levels within each Google+ Community: owners, moderators and members.

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What’s Your Hedgehog Concept?

Lately at LemonHQ we have been chewing over the idea of ‘hedgehog concepts’ – that one thing you do better than anyone else, that inspires and motivates you to deliver your best work, and at the same time, keeps the

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What Does Content Have to Do with It?

People across the web have been claiming content to be all kinds of royalty for some time now, and content marketing is one of the newer buzzwords in the digital space. But if you have a website that has largely

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Facebook Monetises their Mobile Platform

If you’ve had a crack at doing some Facebook advertising, or have us doing it for you, you may have noticed that the Facebook mobile platform doesn’t seem to carry advertisements. This was one of the biggest challenges for Facebook

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QR Codes – hairyLemon Video Hot Seat

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Penguins and Pandas and more, oh my!

So lately Google seems to be hell bent on making life difficult for businesses who simply want to be found in search results by their potential customers. As Google adds more and more of their own content to SERPs, is

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Remember to Engage our Brains as well as Google

Yay – thanks Air NZ, flights to Noosa booked for June. Now the question – where to stay? That’s where Google comes in. So I search for ‘accommodation in Noosa’.

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