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Category Archives: Marketing

Building and Engaging with Communities

Increasingly, not for profit organisations in the social services sector and in local government are being asked to demonstrate the impact and outcomes of their services on their user groups or clients. Finding effective ways of doing this can be

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Marketing Auto-what?

If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.

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Counting down to “mobilegeddon” – April 21 is the day

To keep an eye on your search rankings and traffic via Google Analytics. Why? Because April 21 is the date Google will start rolling out their newest algorithm update, which will start to give mobile friendly websites a higher ranking

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What’s Up at Twitter?

From being a relatively simple text based social channel that you could use from a dumb phone, to today when the platform has become more and more “facebook-esque” in its look, feel and functionality, Twitter is rapidly evolving into a

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Where the heck are we at with Google Authorship?

If you are the kind of person who notices changes in the way your search results look, you might have picked up that the little author photos are no longer appearing beside blogs and articles. Instead you just get the

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The latest on LinkedIn and is Twitter becoming Facebook?

The latest on LinkedIn – Showcase pages Is your business using LinkedIn? You may be interested to know that the business-oriented social networking site has recently rolled out changes to their Company pages, removing the product and services tabs and

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6 Lessons Online Marketers can Learn from Online Dating

Contemplating my navel the other day (actually reading stuff on my phone while I was in the bathroom) it occurred to me that there is a useful parallel between the experiences of online dating and online marketing. As someone who

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Are You Ready to ‘Robocop’ Your Business?

We are here to digitally enhance your business model … are you ready? We’ve been talking for a long time about how important it is to integrate online and offline to ensure the maximum leverage for any business. Today at

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What is your “Warm Data” ?

Over the last 12 months and probably longer, one of the buzzwords or catchphrases in the digital world has been “big data”. More than ever before we are able to gather and track information about what we are putting out

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Social Hubs – Hashtags Bringing Social Content Together

With the rapid increase in number of social media channels, we are frequently asked by clients which networks they should be investing time and resources on, and which will make the most impact for their businesses.

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