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Category Archives: Marketing

Nurturing Repeat Donations using Email Marketing

Building a long-term relationship with your donors takes time and effort, but it is well worth it. If they have donated to your organisation once, they are likely to donate again. The key thing is to keep your NGO top

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Encouraging Donations Online – Website Tips and Advice

Getting a donation online can be hard work. Having a basic ”donate” button on your website is no longer enough to gather regular funds via your website. This blog will give you some ideas, tips and advice on how to improve

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Growing and Diversifying the Pathway to Giving

All NGO’s are different and operate in their own unique ways, so different income streams work better in different environments. Making sure you have a healthy mix of income sources will not only diversify and grow your income, but also

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Digital Communication for NGOs

Welcome to the first in a series of digital advice blogs for non-profits, charities or NGOs. We have started with a general overview, which will be followed by more in depth blogs that take you into specific tools and techniques.

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Are you in marketing planning mode?

It’s a new year, and you are likely to be in planning mode. If you’re working out marketing budgets for the year, have a quick read – this will give you insight into how businesses benefit from marketing in different

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Batten Down the Hatches – Working on your Business over Winter

If you run (or work in) the type of business that tends to get a little quieter over the winter months, is there anything you can do about increasing that business? Or is there a worthwhile way you can be

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Google Shopping is here – an introduction

Google Shopping has finally launched in New Zealand. Craig Neville Manning – a computer scientist from New Zealand, invented and released it in 2002. Originally named Froogle, Google Shopping has grown and evolved since then. It started as free product

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Localisation of your marketing – 10 tips

As a country at the bottom of the Pacific Ocean, and a significant distance from most of the world’s markets, New Zealand businesses frequently need to market their goods and services offshore. We seem to start with the perceived “easy

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How Much Should You Pay for a Website?

Often it is hard to have any idea about where to start and what you should be receiving for your hard earned money. We have pulled together this guide for New Zealand businesses so you will at least have a

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Should I Choose a Template Theme for my Website?

Once upon a time (about 10 or so years ago) the concept of templates or themes didn’t yet exist in the world of web design and development. Every website was designed from scratch, and usually built in static HTML so

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