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Category Archives: Marketing

Batten Down the Hatches – Working on your Business over Winter

If you run (or work in) the type of business that tends to get a little quieter over the winter months, is there anything you can do about increasing that business? Or is there a worthwhile way you can be

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Google Shopping is here – an introduction

Google Shopping has finally launched in New Zealand. Craig Neville Manning – a computer scientist from New Zealand, invented and released it in 2002. Originally named Froogle, Google Shopping has grown and evolved since then. It started as free product

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Localisation of your marketing – 10 tips

As a country at the bottom of the Pacific Ocean, and a significant distance from most of the world’s markets, New Zealand businesses frequently need to market their goods and services offshore. We seem to start with the perceived “easy

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How Much Should You Pay for a Website?

Often it is hard to have any idea about where to start and what you should be receiving for your hard earned money. We have pulled together this guide for New Zealand businesses so you will at least have a

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Should I Choose a Template Theme for my Website?

Once upon a time (about 10 or so years ago) the concept of templates or themes didn’t yet exist in the world of web design and development. Every website was designed from scratch, and usually built in static HTML so

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Turning customer insights into action

In a time of ‘analytics for everything’ – from online to instore or even just on the street, how does a business turn that information into useful initiatives? Start with objectives – what are the outcomes you want/need for your

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Can Marketing Automation Technologies Work for Non-profits?

The focus of most marketing automation sales pitches is heavily on how these clever technology platforms can increase sales and dramatically improve ROI. But what if you don’t have sales or ROI in your organisation? Social enterprises, not for profits

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Content Marketing for Manufacturers and Exporters

New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that

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Is Content Marketing in the Too-hard Basket for Your Business?

So you know that content marketing is something your business should be doing, or you’re doing it already. You’ve developed a set of customer personas and worked out the buying cycle for your business … and now you have a

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How to Deliver ROI for your Digital Marketing Spend

As a marketer, how often have you been asked by your board or management to report on the effectiveness of your digital marketing campaigns? What was the impact of those blog posts you have been carefully crafting every week for

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