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Category Archives: Strategy

Batten Down the Hatches – Working on your Business over Winter

If you run (or work in) the type of business that tends to get a little quieter over the winter months, is there anything you can do about increasing that business? Or is there a worthwhile way you can be

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Localisation of your marketing – 10 tips

As a country at the bottom of the Pacific Ocean, and a significant distance from most of the world’s markets, New Zealand businesses frequently need to market their goods and services offshore. We seem to start with the perceived “easy

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Client-Agency Partnerships – what can they look like?

We talk quite a lot in our game about partnering with our clients and building longterm relationships, but they can simply be weasel words if there is nothing actually in place to make those relationships functional. So what does a

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Does my business need a digital strategy?

The answer to this question is – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using digital channels for any reason at all. And partly it depends on

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