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Category Archives: Strategy

Encouraging Donations Online – Website Tips and Advice

Getting a donation online can be hard work. Having a basic ”donate” button on your website is no longer enough to gather regular funds via your website. This blog will give you some ideas, tips and advice on how to improve

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Growing and Diversifying the Pathway to Giving

All NGO’s are different and operate in their own unique ways, so different income streams work better in different environments. Making sure you have a healthy mix of income sources will not only diversify and grow your income, but also

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Digital Communication for NGOs

Welcome to the first in a series of digital advice blogs for non-profits, charities or NGOs. We have started with a general overview, which will be followed by more in depth blogs that take you into specific tools and techniques.

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Batten Down the Hatches – Working on your Business over Winter

If you run (or work in) the type of business that tends to get a little quieter over the winter months, is there anything you can do about increasing that business? Or is there a worthwhile way you can be

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Localisation of your marketing – 10 tips

As a country at the bottom of the Pacific Ocean, and a significant distance from most of the world’s markets, New Zealand businesses frequently need to market their goods and services offshore. We seem to start with the perceived “easy

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Client-Agency Partnerships – what can they look like?

We talk quite a lot in our game about partnering with our clients and building longterm relationships, but they can simply be weasel words if there is nothing actually in place to make those relationships functional. So what does a

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Does my business need a digital strategy?

The answer to this question is – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using digital channels for any reason at all. And partly it depends on

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