Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).
Category Archives: Business
As New Zealand comes towards the end of the analogue age – for television at least, most householders have already made the change over to digital with their hardware. It never ceases to amaze however, how many business owners still
Before you fret, I’m not suggesting you start prodding your pinkies into people’s pockets in public places to pinch purses. No, by “Pick Pocket” I’m recommending that you begin using the fantastically useful application: Pocket. Essentially, the application allows a
When is the last time you changed your online passwords? Weeks, months, years ago? If the answer is one of the later then it’s probably time you thought about altering them, especially in light of the recent Heartbleed Bug. Discovered
Sometimes as a creative business we get the chance to step back a little, when things are busy and great projects are flowing in the door, and ask ourselves that question.
Is this going to be one of those memorable moments? When a seemingly small, cheap piece of tech actually pushes a large number of people a big step forward?
In our latest Video Hot Seat, hairyLemon’s digital strategist Karen Foreman-Brown discusses the essential process of scoping and building a strategy for a digital project, with creative brand manager, Dave Ridley.