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Category Archives: Business

Welcome to Digital in 2016

As everyone trickles back to their offices and counters after the summer break, now is the perfect time to set some intentions and direction for the year ahead (before things start getting too hectic again.) We are taking some time

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Content Marketing for Manufacturers and Exporters

New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that

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Marketing Auto-what?

If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.

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Customer Engagement – Moving Beyond Social

Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).

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Thinking Digital – Are you in?

As New Zealand comes towards the end of the analogue age – for television at least, most householders have already made the change over to digital with their hardware. It never ceases to amaze however, how many  business owners still

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Pick Pocket

Before you fret, I’m not suggesting you start prodding your pinkies into people’s pockets in public places to pinch purses. No, by “Pick Pocket” I’m recommending that you begin using the fantastically useful application: Pocket. Essentially, the application allows a

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The latest on LinkedIn and is Twitter becoming Facebook?

The latest on LinkedIn – Showcase pages Is your business using LinkedIn? You may be interested to know that the business-oriented social networking site has recently rolled out changes to their Company pages, removing the product and services tabs and

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Heartbleed Bug – What’s the diagnosis?

When is the last time you changed your online passwords? Weeks, months, years ago? If the answer is one of the later then it’s probably time you thought about altering them, especially in light of the recent Heartbleed Bug. Discovered

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Are You Ready to ‘Robocop’ Your Business?

We are here to digitally enhance your business model … are you ready? We’ve been talking for a long time about how important it is to integrate online and offline to ensure the maximum leverage for any business. Today at

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Are You a Good Match for your Clients?

Sometimes as a creative business we get the chance to step back a little, when things are busy and great projects are flowing in the door, and ask ourselves that question.

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