The answer to this question is – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using digital channels for any reason at all. And partly it depends on
Category Archives: Business
Often it is hard to have any idea about where to start and what you should be receiving for your hard earned money. We have pulled together this guide for New Zealand businesses so you will at least have a
Once upon a time (about 10 or so years ago) the concept of templates or themes didn’t yet exist in the world of web design and development. Every website was designed from scratch, and usually built in static HTML so
This blog is brought to you by a basic truth in the world of digital technology: the more easy to use, simply designed (with a clean, clear graphical UI), and painfree any kind of digital interface/service is – from apps
In a time of ‘analytics for everything’ – from online to instore or even just on the street, how does a business turn that information into useful initiatives? Start with objectives – what are the outcomes you want/need for your
As everyone trickles back to their offices and counters after the summer break, now is the perfect time to set some intentions and direction for the year ahead (before things start getting too hectic again.) We are taking some time
New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that
If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.
Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).