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Category Archives: Business Tools

Content Marketing for Manufacturers and Exporters

New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that

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Marketing Auto-what?

If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.

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Customer Engagement – Moving Beyond Social

Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).

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Thinking Digital – Are you in?

As New Zealand comes towards the end of the analogue age – for television at least, most householders have already made the change over to digital with their hardware. It never ceases to amaze however, how many  business owners still

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Pick Pocket

Before you fret, I’m not suggesting you start prodding your pinkies into people’s pockets in public places to pinch purses. No, by “Pick Pocket” I’m recommending that you begin using the fantastically useful application: Pocket. Essentially, the application allows a

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The latest on LinkedIn and is Twitter becoming Facebook?

The latest on LinkedIn – Showcase pages Is your business using LinkedIn? You may be interested to know that the business-oriented social networking site has recently rolled out changes to their Company pages, removing the product and services tabs and

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Heartbleed Bug – What’s the diagnosis?

When is the last time you changed your online passwords? Weeks, months, years ago? If the answer is one of the later then it’s probably time you thought about altering them, especially in light of the recent Heartbleed Bug. Discovered

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With Google Chromecast, Your TV Becomes a Computer Screen

Is this going to be one of those memorable moments? When a seemingly small, cheap piece of tech actually pushes a large number of people a big step forward?

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Creating the Foundation for Digital Projects

In our latest Video Hot Seat, hairyLemon’s digital strategist Karen Foreman-Brown discusses the essential process of scoping and building a strategy for a digital project, with creative brand manager, Dave Ridley.

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QR Codes – hairyLemon Video Hot Seat

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