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Category Archives: Business Tools

Batten Down the Hatches – Working on your Business over Winter

If you run (or work in) the type of business that tends to get a little quieter over the winter months, is there anything you can do about increasing that business? Or is there a worthwhile way you can be

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Google Shopping is here – an introduction

Google Shopping has finally launched in New Zealand. Craig Neville Manning – a computer scientist from New Zealand, invented and released it in 2002. Originally named Froogle, Google Shopping has grown and evolved since then. It started as free product

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Localisation of your marketing – 10 tips

As a country at the bottom of the Pacific Ocean, and a significant distance from most of the world’s markets, New Zealand businesses frequently need to market their goods and services offshore. We seem to start with the perceived “easy

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Client-Agency Partnerships – what can they look like?

We talk quite a lot in our game about partnering with our clients and building longterm relationships, but they can simply be weasel words if there is nothing actually in place to make those relationships functional. So what does a

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Giving your Contact Us page some love

Of the hundreds of websites we have developed and worked with over the last 16 years, virtually all of them share something in common when it comes to pages on the site that get the most visits. Almost without exception,

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Does my business need a digital strategy?

The answer to this question is – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using digital channels for any reason at all. And partly it depends on

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Turning customer insights into action

In a time of ‘analytics for everything’ – from online to instore or even just on the street, how does a business turn that information into useful initiatives? Start with objectives – what are the outcomes you want/need for your

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Content Marketing for Manufacturers and Exporters

New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that

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Marketing Auto-what?

If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.

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Customer Engagement – Moving Beyond Social

Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).

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