We love what Andy Sernovitz at Word of Mouth Marketing has to say – pretty much all of it actually, but this is a gem that we really wanted to highlight.
Key question to ask yourself – when you are considering a marketing campaign, viral video idea, or even a blog post:
It’s an important question.
It’s a question that raises the bar, that makes you better, that changes your company forever.
You only have two choices: Be so special that people want to talk about you — or buy advertising.
Be interesting — or be invisible.
Because being good is different than being worth talking about. Making a good product isn’t good enough anymore. Everyone does that these days.
Change the game.
Push yourself to ask: Are we being remarkable? Is this a purple cow? Are we awesome yet?
Challenge yourself to be worth talking about. Would someone look at your stuff, drop what they are doing, and say, “You’ve got to see this?” Are they inspired to tweet, share, like, friend, forward, or run down the hall and stick it in the face of a co-worker or family member?
If not — I compel you to make it WONDERFUL, OUTRAGEOUS, PURPLE, DELICIOUS, SMELLY, GOOFY, LIFE-SAVING, AMAZING, OR DEEPLY MEANINGFUL.
You can read more of Andy’s insights at the Word of Mouth Marketing Blog – we highly recommend.