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Author Archives: Rose McLeod

About Rose McLeod

Rose is a Digital Strategist, with a passion for all things related to the web, marketing, content creation, social media, online advertising and PR. Her role is to help businesses reach their goals through the digital landscape.
Nurturing Repeat Donations using Email Marketing

Building a long-term relationship with your donors takes time and effort, but it is well worth it. If they have donated to your organisation once, they are likely to donate again. The key thing is to keep your NGO top

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Encouraging Donations Online – Website Tips and Advice

Getting a donation online can be hard work. Having a basic “donate” button on your website is no longer enough to gather regular funds via your website. This blog will give you some ideas, tips and advice on how to improve

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Growing and Diversifying the Pathway to Giving

All NGO’s are different and operate in their own unique ways, so different income streams work better in different environments. Making sure you have a healthy mix of income sources will not only diversify and grow your income, but also

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Are you in marketing planning mode?

It’s a new year, and you are likely to be in planning mode. If you’re working out marketing budgets for the year, have a quick read – this will give you insight into how businesses benefit from marketing in different

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Google Shopping is here – an introduction

Google Shopping has finally launched in New Zealand. Craig Neville Manning – a computer scientist from New Zealand, invented and released it in 2002. Originally named Froogle, Google Shopping has grown and evolved since then. It started as free product

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