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Author Archives: Karen Foreman-Brown

About Karen Foreman-Brown

Karen Foreman-Brown is a digital strategist and online marketer with a particular interest in social media, content marketing and delivering spectacular outcomes for client organisations.
Customer Engagement – Moving Beyond Social

Over the last few years, the ‘holy grail’ of social media ROI has been engagement. Not how many followers on your page, but how engaged they are with your brand (as seen through likes, comments and shares on your posts).

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Thinking Digital – Are you in?

As New Zealand comes towards the end of the analogue age – for television at least, most householders have already made the change over to digital with their hardware. It never ceases to amaze however, how many  business owners still

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Lemon Highlights of 2014

Wow, where has 2014 gone? It’s flown by! We’ve had another busy and productive year at hairyLemon chocker full of fun, rewarding work, and learning new and exciting things. With Christmas and the new year just around the corner we’d

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Awful Christmas presents

With Christmas just around the corner we decided to find out what were the worst ever gifts the team at hairyLemon had ever received… and in some cases given.

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What’s Up at Twitter?

From being a relatively simple text based social channel that you could use from a dumb phone, to today when the platform has become more and more “facebook-esque” in its look, feel and functionality, Twitter is rapidly evolving into a

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Where the heck are we at with Google Authorship?

If you are the kind of person who notices changes in the way your search results look, you might have picked up that the little author photos are no longer appearing beside blogs and articles. Instead you just get the

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Pick Pocket

Before you fret, I’m not suggesting you start prodding your pinkies into people’s pockets in public places to pinch purses. No, by “Pick Pocket” I’m recommending that you begin using the fantastically useful application: Pocket. Essentially, the application allows a

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The latest on LinkedIn and is Twitter becoming Facebook?

The latest on LinkedIn – Showcase pages Is your business using LinkedIn? You may be interested to know that the business-oriented social networking site has recently rolled out changes to their Company pages, removing the product and services tabs and

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Heartbleed Bug – What’s the diagnosis?

When is the last time you changed your online passwords? Weeks, months, years ago? If the answer is one of the later then it’s probably time you thought about altering them, especially in light of the recent Heartbleed Bug. Discovered

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6 Lessons Online Marketers can Learn from Online Dating

Contemplating my navel the other day (actually reading stuff on my phone while I was in the bathroom) it occurred to me that there is a useful parallel between the experiences of online dating and online marketing. As someone who

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