Hairy Lemon logo
Menu Search
Ph: +64 3 377 0031
No code required: Some Truths about Digital Technology

This blog is brought to you by a basic truth in the world of digital technology: the more easy to use, simply designed (with a clean, clear graphical UI), and painfree any kind of digital interface/service is – from apps

Read the full post

Turning customer insights into action

In a time of ‘analytics for everything’ – from online to instore or even just on the street, how does a business turn that information into useful initiatives? Start with objectives – what are the outcomes you want/need for your

Read the full post

Welcome to Digital in 2016

As everyone trickles back to their offices and counters after the summer break, now is the perfect time to set some intentions and direction for the year ahead (before things start getting too hectic again.) We are taking some time

Read the full post

Can Marketing Automation Technologies Work for Non-profits?

The focus of most marketing automation sales pitches is heavily on how these clever technology platforms can increase sales and dramatically improve ROI. But what if you don’t have sales or ROI in your organisation? Social enterprises, not for profits

Read the full post

Content Marketing for Manufacturers and Exporters

New Zealand is a country that is largely reliant on international trade, and contrary to what many in the media seem to think, not all of it revolves around dairy products. We have a proud history of manufacturing innovation that

Read the full post

Is Content Marketing in the Too-hard Basket for Your Business?

So you know that content marketing is something your business should be doing, or you’re doing it already. You’ve developed a set of customer personas and worked out the buying cycle for your business … and now you have a

Read the full post

How to Deliver ROI for your Digital Marketing Spend

As a marketer, how often have you been asked by your board or management to report on the effectiveness of your digital marketing campaigns? What was the impact of those blog posts you have been carefully crafting every week for

Read the full post

Building and Engaging with Communities

Increasingly, not for profit organisations in the social services sector and in local government are being asked to demonstrate the impact and outcomes of their services on their user groups or clients. Finding effective ways of doing this can be

Read the full post

Marketing Auto-what?

If you have your ear to the ground – or if you have been doing some online research into a particular technology you are considering for your business, you are likely to have become the recipient of marketing automation technology.

Read the full post

Counting down to “mobilegeddon” – April 21 is the day

To keep an eye on your search rankings and traffic via Google Analytics. Why? Because April 21 is the date Google will start rolling out their newest algorithm update, which will start to give mobile friendly websites a higher ranking

Read the full post