Pay per click (PPC) advertising, like Google Adwords, Facebook advertising or LinkedIn advertising, is an effective way to drive targeted traffic to your site. PPC is what it sounds like - you pay to receive a certain amount of clicks through to your site. The ad campaign has set daily budgets and runs as long as you want it to. Straightforward, easy-to-use and effective, and perfect for specific product or service promotions, or for launching a brand new website domain.
PPC is entirely customisable to your needs, from restricting the geography of the ads, targeting certain keywords and working within any budget. It also has the added benefit of being read even by people who don’t click on your ads, improving brand awareness and effectively killing several birds with one stone.
PPC is also a great source of statistical information about who is clicking on your ads and what keywords really bring traffic to your site. We’ll tailor-make a PPC campaign to achieve your goals, and continue to adjust the campaign as new information comes in.
Social media advertising brings an additional dimension, allowing you to target potential customers by a whole range of more specific demographic information - from their gender, age and location to their likes, and on LinkedIn, even their job title. That really gets you some traction, especially if you have a business market in mind.