White Fox and Jones is an established Canterbury based legal firm who approached hairyLemon's design team to develop a new corporate identity and colour scheme.

The new identity needed to reflect the fact that White Fox and Jones brings a fresh, modern approach to legal practice, that differentiates them from some of the more traditional law firms in Christchurch.

The new identity needed to:

• Reflect the company's location in Canterbury

• Project a professional company, but at the same time an informal, relaxed atmosphere

• Demonstrate their knowledge and their ability to problem solve and provide accurate legal advice to their clients

Work completed for the firm included the logo development, development of different versions for application to building signage on the new office building they were moving into (White Fox and Jones House); stationery including folders, custom cheques, business cards, letter head, newsletter and stylised imagery used throughout the interior of the new offices.

hairyLemon also designed and built the White Fox and Jones website.