You’ve probably heard analogies about building a website being comparable to building a house. Terms like ‘information architecture’ are clear extensions of this idea, and it can be a task to figure out where the metaphor ends and reality begins. Here’s the answer: though there’s less geometry involved, web developers actually do plan their projects like architects.
Before we can even think about breaking virtual ground on a site, we need blueprints. Information architecture is the map that guides the flow and content of a project: it lays out the navigation, curates the information and guides the user experience.
No matter how perfect the graphics or how witty the text, if a site or mobile app is difficult to use, slow or counter intuitive, it fails to engage. If it fails to engage, it fails.
User focused site design
Taking into account web users’ expectations and habits, other websites in your industry sectory, the habits of your target demographics, traffic from your existing site and experience gained from years of research, we’ll develop a user experience that is easy, intuitive and also enjoyable.
Ultimately, we’ll produce a set of blueprints (aka sitemap and wireframes) based on a carefully researched convergence of user testing, competitor analyses, content, objectives, industry research, practice, creative flair and intuition.
And whatever your opinion on poetic devices, the metaphor follows through: great planning will result in a great build.