Glossary

Not Found/error message is a HTTP standard response code indicating that the client was able to communicate with the server but the server could not find what was requested

A special authoritative Domain Name Service (DNS) record which associates a domain name with its Internet Protocol (IP) address. Used by computer systems to lookup and find websites on the Internet.

A term referring to the portion of a site visible on a visitor’s browser before they scroll down.

Testing undertaken by the client prior to a site being set live (client signs off on this)

The acquiring bank is the bank in which the merchants merchant account is held, and from which funds are transferred into the merchant's local bank account daily.

A URL where the client or hairyLemon can login to a secure section of the website and add/edit certain parts of their website. This may include adding products to a shop or editing text on a page.

A mathematical formula used by a search engine to determine a page’s relevance and authority. Pages that are highly relevant and which have high authority rank well in search engine results. Every major search engine uses its own unique algorithm.

Text included in HTML which will display when images and other non textual elements are displayed. Alt text is visible to search engine spiders (code search engines use to analyse web pages), and non image browsers.

Text used in a link pointing to a web page

Allow people to click on highlighted text and jump to another part of the page

These are all parts of Joomla. An Article the centre of the page on the website, the text can be edited in the admin area. Articles are created inside Sections, which are created inside Categories. This is to keep everything categorised to allow content to be pulled dynamically by Category or Section to show on the website.

Database server for manipulating data

Internet links pointing to a web page. Often used to measure "link popularity". The quality of back-links is more important than quantity – back links from high authority websites are of better value for SEO than low authority sites

This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence

Banner advertising involves the display of images and messages, enticing clicks and increasing brand awareness. Research shows that banner advertising may not increase click-throughs immediately, but it makes it more likely that users will click on a company’s advertisements at a later date

A frequent, chronological publication of personal thoughts and Web links

A bot (short for "robot") is a program that operates as an agent for a user or another program or simulates a human activity. On the Internet, the most ubiquitous bots are the programs, also called spiders or crawlers, that access Web sites and gather their content for search engine indexes

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors

A navigation aid used in user interfaces. It gives users a way to keep track of their location within programs or documents

A software application for retrieving, presenting, and traversing information resources on the World Wide Web

A computer system in a network that keeps copies of the most-recently requested Web pages in memory or on disk in order to speed up retrieval

A way to engage the website visitor that encourages them to interact

This is an email account that will catch all email sent to your domain name email address whether the actual email address exists or not. eg. something is sent to alf@alienspace.co.nz – even if the ‘alf’ address doesn’t exist the catch all email for alienspace.co.nz will still receive it

The act of clicking through an online advertisement to the advertiser’s destination

The average number of click-throughs per hundred ad impressions, expressed as a percentage

An Internet company founded in 2006, that provides Customer Experience Analytics and Web Analytics services. The service is qualitative and provides a full video playback option for each individual visitor’s session

Content Management System

Short for Cyan-Magenta-Yellow-Black, and pronounced as separate letters. CMYK is a color model in which all colors are described as a mixture of these four process colors. CMYK is the standard color model used in offset printing for full-color documents. Because such printing uses inks of these four basic colors, it is often called four-color printing

A computer program, or more generally, any defined computing process

An assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.

Textual, visual or aural content that is encountered as part of the user experience on websites

The percentage of visitors who take a desired action, ie, subscribing to a blog, signing up for a newsletter, or purchasing a product

An online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations

Cost incurred per click-through.

Cost per thousand impressions. (M = the Roman numeral for 1000) In some cases, advertising networks will offer pricing based on page impressions rather than clicks on advertisements. Instead of paying each time a searcher clicks on your text advertisement, you are charged per thousand ad views. This pricing method is often applied to banner advertising.

An automated, search engine owned program which indexes websites

Click tracking system

Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g. fonts, colors, spacing) to Web documents

These are internal ‘job instructions’ aimed at developers build tasks. Involve software changes/additions

Turning the static website images, often times called a mockup, into a functional website interface, complete with whatever animated embellishments you've opted for

An integrated collection of logically related records or files consolidated into a common pool that provides data for one or more multiple uses

Reserved exclusively for the account and usage of a single customer. This means that the dedicated server customer has exclusive rights to their server's bandwidth, memory, and storage space, and performance is not affected by traffic and the usage patterns of other customers

A link which points to an internal page on a site

Something that can be provided as the product of development

A visual representation of a website prior to the design

The reproduction of digital images on a physical surface. It is generally used for short print runs, and for the customization of print media

A website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.

Domain Name System A system for naming computers and resources that are connected to the internet

Interpreted by a search engine robot that the current page on domain is no longer valid

Each domain name has an A record, which tells ISPs which provider handles the domain's website